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301 redirects: how to use them effectively and handle edge cases
A practical guide to 301 redirects: when to use them over 302/307/308, how link equity passes, and how to handle chains, migrations, and edge cases.
How to tell if Cloudflare or your firewall is blocking AI crawlers
A diagnostic flow for finding which layer stops GPTBot, ClaudeBot, or OAI-SearchBot: robots.txt, Cloudflare's AI crawler settings, a WAF rule, rate limiting, or your origin. Plus when blocking them is the right call.
Log file analysis for SEO and AI search optimization: a practical guide
Log file analysis reveals exactly what search and AI crawlers do on your site. Here's how to read your logs to protect crawl budget and AI visibility.
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